Rigorous competitive analysis and trend monitoring so you're never caught off guard.
You find out about competitor moves when it's already too late. Launches, price changes, new segments.
Without systematic analysis, positioning is defined in reaction to competitors instead of anticipating them.
The market changes faster than ever. Companies that don't monitor trends lose positioning opportunities.
Map of all market players: direct, indirect and substitutes. With their positioning, segments and value proposition.
For the 3-5 main competitors: product, price, message, channels, target customers and exploitable weak points.
Technology, regulatory and buyer behavior trends that will impact your category in the next 12-24 months.
The white spaces where competition is weak and you can win. With concrete positioning and messaging recommendations.
Alert setup and process so your team always stays on top of competitive moves without investing much time.
Ready-to-use documents for sales with competitive arguments for each selling situation.
We define the competitive universe to analyze and the key questions you need answered. Week 1.
Analysis of public sources, customer reviews, product trials, conversations with buyers. Weeks 1-3.
We transform data into actionable insights. We identify patterns and concrete opportunities. Week 3.
Presentation with the leadership team and setup of the continuous monitoring system. Week 4.
Public sources like websites, documentation, LinkedIn, G2/Capterra, job postings, social media, industry news, and where possible, direct conversations with market buyers. All legal and ethical.
The deep analysis is best done annually. But the monitoring system we include allows your team to keep a pulse on the market continuously with minimal effort.
Between 3 and 6 main competitors in depth, plus a broader landscape of all market players. More than 6 in depth dilutes the analysis and rarely adds additional value.
Absolutely. All information you share with us and the analysis results are strictly confidential. We sign an NDA before starting any project.
First consultation at no cost. Response within 24 hours.
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